H-E-B Dream Melons are distinctly-crafted melons that are seasonally available. The dessert-like flavors are the inspiration behind the brand and label design. Since the product itself does not appear distinct, the label was the billboard for communicating the fun flavors. I designed a pattern that is consistent but differentiation was communicated through color. The color palettes for each flavor were developed after selecting from a limited selection of netting material to ensure consistency.