H-E-B is known for its Texas pride and catering to all Texans — beyond groceries! The request was to design three holiday collections with different themes. Divided across a small team of designers, I had the opportunity to tackle the Texas-theme graphics & copywriting. That resulted in creating three patterns: Christmas lights with Texas-inspired icons, rustic collage of holiday sayings, and Mexican Talavera-inspired, snowflake tiles. I used elements of those patterns to extend to collateral items for a cohesive look.