Hi there! I’m Anna.

I'm a creative leader with 8+ years of CPG brand and packaging design experience. What started as a packaging designer role at H-E-B has evolved into building creative infrastructure, leading teams, and owning strategic brand work.

I’m drawn to making things look good but those choices come from the bigger picture—how do we build systems that scale? How do we own strategy, not just execution? That's the work that I am most passionate about.

I believe the best creative work comes from strong systems, clear strategy, and empowered teams. Whether that's developing packaging ecosystems, creating brand governance, or leading design teams, I'm focused on building sustainable and clear processes.

These days, I'm fascinated by how AI is transforming the creative process. I'm exploring how emerging tools can enhance strategic thinking while keeping the human touch, judgment and vision at the center.

When I'm not designing, you can find me outside with my dog, exploring new restaurants, or planning my next adventure.