Shake & Share was developed to inspire customers to get hands-on in creating delicious cocktails for friends and family at home. While some of these products are packed with Texas-inspired flavors, they are made with simple ingredients. “Shake & Share” was the inspiration behind illustrating hands, positioned in the way you hold a shaker, to frame the flavor or main ingredients. I went through many concept iterations before landing on this design that delivers on communicating the flavor and brand story.