Javvy Brand Evolution
Associate Creative Director
Strategic visual systems and community branding that established a cohesive brand identity across 8+ national retailers and positioned Javvy as a recognized beverage brand. Work extended from packaging and digital to experiential design, including a branded food truck and collaborative brand partnerships.
Color Strategy
The original system had 12+ colors with no clear hierarchy. I audited color usage across all touchpoints—website, packaging, photography, social—and identified only 3-4 colors that consistently defined the brand. I rebuilt the palette strategically: core colors that owned the brand presence, secondary colors that enabled category differentiation (Protein Coffee, Creamers, Refreshers), and accents for flexibility. This became the foundation for every design decision at scale.
Brand Personality: Mascots & Better Bevvy Club
The brand personality came alive through two integrated elements: custom mascots and Better Bevvy Club, a community sub-brand. Together, they humanized Javvy across events, digital spaces, and community engagement. The mascots brought approachability and recognition to marketing moments and experiential touchpoints, while Better Bevvy Club created a distinct identity for community and loyalty. Both maintained the Javvy visual language while giving the brand personality and warmth.
