Classic Crush® Basketball Sweepstakes Campaign
Crush partnered with major collegiate athletic conferences—including the SEC, Big East, Big 12, Big Ten, and ACC—to launch a sweepstakes campaign. The goal was to drive brand awareness and increase purchase intent by highlighting the prize through custom packaging and in-store marketing initiatives.
Illustration + Creative Direction + In-Store Design
In-Store Marketing | Custom Point of Sale
Eye-catching in-store graphics, including point-of-sale displays and shelf-talkers, helped bring the campaign to life. These visuals reinforced the sweepstakes message, engaged shoppers at key touchpoints, and encouraged participation while driving product visibility.
Illustrations | Flavor Cues + Basketball
Custom flavor icons and basketball-inspired sketch arrows were illustrated to tie the soda flavors into the campaign's sports theme. These elements reinforced the connection between the brand and basketball, creating a dynamic and cohesive visual system.
Packaging | Custom Packaging
Custom packaging was developed to integrate the visual identity, featuring the graphics created for the promotion. The back panel received a full-panel takeover, highlighting the sports conference partnerships and reinforcing the connection between Crush and college basketball.
