Clamato Recipe Site
The Clamato team developed new recipes for their site and they needed refreshed, modernized photography that still felt cohesive with existing content. We wanted to introduce some brightness and different photography angles that best captured the dishes. We wanted to ensure cohesion with introducing pops of brand colors where the packaging was not featured in the shot.
Art Direction | Prop Styling
Clamato & Seafood Campaign
During the Lent season, Clamato + Real Lime/Lemon used the “Clamato & Seafood” campaign that offered consumers the opportunity to sign up for weekly recipe texts to drive engagement on the updated recipe site.
Typography | Illustration | In-Store Marketing
Recipe Development + Food Stying: Elizabeth Pearson
Photography: Pauline Stephens
Producer: Melissa J. Kosmaczewki