Clamato sought to revitalize their Lent program by developing innovative recipes and creating enticing food photography.

Collaborating closely with a recipe developer, I contributed to ideating unique, seafood-centric recipes that incorporated Clamato and RealLime. During the photoshoot, my role in art direction was ensuring that the campaign vision was aligned with overall brand aesthetic. This involved meticulous attention to detail in prop styling, food styling, and overall composition.

Through this collaborative effort, Clamato successfully revitalized its Lent program — presenting new, authentic recipes to inspire their audience and mouth-watering photography. The combination of creative recipes and photography helped to elevate Clamato’s brand presence and provide captivating content.